- November 2019
- ISBN Print
- ISBN eBook
The Intellectual Property Guide
IP Literacy and Strategy Basics for Supporting Innovation
Myra Tawfik, Karima Bawa
In the knowledge economy, knowing how to manage intellectual property is one of the keys to success. Myra Tawfik and Karima Bawa, two noted experts in the field of IP law and strategy, navigate this complex world and show how organizations can protect and leverage their IP to advance their objectives while avoiding common pitfalls.